Who invented online dating

Of course, the use of the Web to find romantic partners should surprise no one.Perhaps more than any other revolution in communication, the use of the Web for dating makes sense.

Today more than 50 million people use a single mobile dating app, Tinder.

Forty years before Mark Zuckerberg came up with Facebook, a few Harvard students created Operation Match, the precursor to online dating.

The New Yorker reports that in 1965, Lewis Altfest, a 25-year-old accountant, and his friend Robert Ross, a computer programmer for IBM, then made their own version: Project TACT (Technical Automated Compatibility Testing) for young New Yorkers living on the Upper East Side.

Personal ads have a history going back at least 300 years, according to a new book on the subject entitled "Classified: The Secret History of the Personal Column" (Random House Books, 2009).

Internet dating is just the modern version of the first "matrimonial" agencies of the 1700s, which helped lonely bachelors search for wives through printed ads, said author H. Cocks, a history lecturer at the University of Nottingham, UK.

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The internet, cell phones and social media have become key actors in the lives of many American couples.

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